You see an ad from a microfinance institution about solutions for small businesses. You're eligible for a $500 entrepreneur's loan. It's a big loan! It would be much more than enough to register for merchant services and to pay for the smartphone.
What should you do?
You think: why wait to grow the business when the promotion is now and I'm able to sign-up today? You take the risk and apply for the loan.
The loan has a lot of risks and unknowns. You hope pay-scan will boost business, but will it really? You want a less risky growth strategy.
Related findings factor Risk Perceptions
