The account really helped you to securely transport money to the village and earn a huge commission! You hope to do more. When you talk to friends about it you realize many other bus drivers also have mobile money accounts, too.
How do you use mobile money?
You feel that you're now a part of this community. Using mobile money is a bond you share with these other drivers who know how to manage their money better.
You fear a community of bus drivers using mobile money; it may threaten your side-business of being a trusted money handler. You leave the account unused and spread rumors to discourage others from using it.
Related findings factor Networks Of Belonging
